From Denmark to the most exclusive boutiques in Tokyo

The trajectory of this fascinating brand begins in Copenhagen, Denmark , together with Peter Bodum , founder of the company that was born in 1944. That story is still being written today by his son, Jorgen Bodum , the current CEO , who co-owns the company with his sister Pia Bodum, ensuring that the Group remains a 100% family business.

In the early years of Bodum, Peter Bodum imported glassware into Denmark and when he first came into contact with vacuum coffee makers, impressed by the flavor of the coffee, he set out to improve the design and make a product that would be affordable for everyone. world, thus laying the foundations for the success of the brand. In the early 1950s, he made "Mocca", BODUM 's first vacuum coffee maker, before launching the "Santos" vacuum coffee maker in 1958.

Photo: Bodum Items Collection

In 1974, 26-year-old Jorgen Bodum took over the company making an immediate impact with the launch of Bodum's first French press coffee maker, the Bistro, fusing traditions with new forms of innovation. The internationally renowned Bistro was selected as the most eco-friendly coffee press by the international media and received a number of prestigious design awards around the world.

Design remains one of BODUM's main principles, which is why they ended up developing the in-house design unit. Since 1980, this team of designers, engineers, graphic designers and architects has been responsible for all product designs, staying true to the tradition of functionality and quality, with a focus on innovation.

In 1986 Jorgen turned his attention to the retail market with the opening of the first store in London. In this emblematic store, he highlighted the variety of products and helped cement the company's reputation in the international arena. Large numbers of stores and shop-in-shops followed around the world, including Paris, Copenhagen, Zurich, Lucerne, Tokyo, New York, Sydney, Lisbon, and Auckland.